When businesses start looking for a new website, one of the first questions they ask is: “How much does a website actually cost?”
The truth is, website pricing can vary significantly depending on the approach you take. From DIY builders to full-service agencies, each option comes with different levels of investment, flexibility and long-term support.
Below is a breakdown of the most common options businesses consider today.
DIY Website Builders
Platforms like Wix, Squarespace and Shopify have made it easier than ever to build a website yourself.
These tools are great for simple websites, but they do require time, patience and some design understanding.
Typical costs include:
• Platform subscription: $20–$60 per month
• Domain name: $20–$30 per year
• Templates or add-ons (optional)
While the upfront cost is low, the biggest investment here is your time.
Many business owners eventually realise they would rather focus on running their business than learning web design.
Freelance Web Designers
Hiring a freelance designer is the next step up from DIY.
Freelancers typically offer custom website builds tailored to your brand and business needs.
Typical costs:
• Small business website: $2,000 – $6,000
• Larger custom website: $6,000 – $12,000+
While freelancers can produce excellent work, most projects are one-off builds. Once the website launches, ongoing updates and improvements often require additional fees.
Web Design Agencies
Agencies usually offer the most comprehensive service. This often includes strategy, design, development and sometimes marketing integration.
Typical costs:
• Professional website project: $8,000 – $30,000+
Agencies tend to be the most expensive option due to larger teams and more complex processes.
For many small businesses, this level of investment can be difficult to justify.
The Rise of Subscription Websites
In recent years, a newer model has become increasingly popular: subscription-based websites.
Instead of paying a large upfront cost, businesses pay a smaller setup fee and a monthly care plan.
This model provides:
• Custom website design
• Hosting and maintenance
• Ongoing updates
• Continuous improvements
Rather than treating a website as a one-time project, the subscription model treats it as a living asset that evolves with your business.
Why Ongoing Website Care Matters
Many websites launch successfully but then slowly become outdated.
Content becomes inaccurate.
Design trends change.
New tools become available that could improve conversions.
Regular updates ensure your website remains:
• Secure
• Fast
• Visually current
• Aligned with your business goals
Final Thoughts
The “right” website investment ultimately depends on your business stage, budget and goals. Some businesses prefer a DIY approach, while others benefit from having a professional partner manage their digital presence.
At StudioStayc, we build custom websites supported by ongoing Care Tiers designed to keep your website evolving as your business grows.
